Advertising mail by the numbers
|Is unwanted m ail a problem in the United States? |
Let's do the math.
Nearly 32 pounds of paper and plastic going into the
garbage for every woman, man and child in America?!
That's a pretty sizeable "junked mail" problem!
source: Municipal Solid Waste in the United States: 1999 Facts and Figures,
Mail Preference Service
Households can significantly reduce
their advertising mail by registering with
Mail Preference Service. It's easy
to do, and you'll be reaching some of the
biggest direct marketers in the country
with a single letter. Your registration will
remain in effect for 5 years.
This service now costs $1 to register,
and the process has moved entirely online.
The DMA also offers assistance in opting out
of unwanted email solicitations.