Advertising mail by the numbers
Is unwanted m ail a problem in the United States? Let's do the math.
Nearly 32 pounds of paper and plastic going into the garbage for every woman, man and child in America?! That's a pretty sizeable "junked mail" problem! source: Municipal Solid Waste in the United States: 1999 Facts and Figures, Mail Preference ServiceHouseholds can significantly reduce their advertising mail by registering with the Direct Marketing Association's Mail Preference Service. It's easy to do, and you'll be reaching some of the biggest direct marketers in the country with a single letter. Your registration will remain in effect for 5 years. This service now costs $1 to register, and the process has moved entirely online.
The DMA also offers assistance in opting out of unwanted email solicitations. |
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